עͰײ˵̳/2017עͰײԶͲʽ58

ΪʲôĸӤƵô

ΪʲôĸӤƵô

ƵѾ˽ꡣ2017꣬ƵעشֱʳϷױȡЩСڡרҵĴֱϸݣȡ˸͹עȡ


ЩֱУĸӤƵռһϯ֮ء밬ϷġƵ˷չƱ桷ƽ̨ռ8%ĸӤƵĸӤƵܲﵽ126ڴΡ


ĸӤƵ׻ƵǵЩ裿


ĸӤƵж


̬һֱĸӤҵȵ㡣ӴҳûȺҵҪôֱͨӱ֣Ҫôûͨҵ;֡ƵҵķڣĸӤҵֶ͵ƵĿ


ŮԳΪĸʱܻкܶĸӤƵij֣ǡýһʹ㡣ĸӤƵҪΪӽԤв顢ʳʳ׵𣬽ŮԶ෽֪ʶҪý廮֣ĸӤƵҪΪ¼ͣ


һPGCרҵƵPGCProfessional Generated ContentָרҵݷPGCĸӤƵжƽ졢רҵԽǿص㡢ƵʱȽ϶̣ʺæµ϶ۿÿʱȡĸӤ֪ʶ


ƵĿ衷öʽḸĸĸӤ֪ʶݺDZС׽̵ȶĿǰѾѶƵϵ300ϡĻȥ壬ֵ2.85ڡ


ˡ衷ĻڲھĸӤϸ縨ʳ¡٤ȡ


ĸӤƵ衷


һЩPGCƵĿ΢ŹںŴ΢ŹںšӪʳ΢ͼлƵƵʽʳ̼׶


ڶUGCƵUGCUser Generated Contentָûԭݡڹڣ֡ġƵȶƵƽ̨ΪͨûṩƵƽ̨ͨƵƽ̨¼̣ͬʱЩƵҲΪṩ˾


YouTubeϣMama NaturalǺܻĸӤƵг20Ķķ˿ڡ9 Months of Pregnancy in Under 2Minutes2ӿ껳̥9УUPͼƬʽչ˻йεı仯ƵŮûĻӭͦжǵļŮûرܸͬܡ



YouTubeĸӤƵMama Natural


ƵսĿϲּĽĿʽԽԽȺ壬ݴսĿʽǴڸȤɵĸɻ


ĸӤ类Ϊ񡱵ĴҽμսĿݵڽĿУҽ£ڽ顣ĸӤա˺衷ע裬ע̰֡ķȺ塣ڡרҵֵ̰ġװһУα̰ṩཨ飬ָĸΪĵ׼

 

Ϊʲô谮ĸӤƵ


ĸӤƵҪڣΪʲôϲĸӤƵʵϣŮӹ޷¼󣬶ĸӤƵǡЩ


һ֪ʶ׻˵ӵÿһ춼µġԺӳɳÿһ죬ҪĸӤƵУ̳Ҫ͡ǿƵĿУҪĴ𰸡


⣬Żij֣֪ʶֶϲһﴫ֪ʶЩͳŵɫʣȱѧԣԴˣPGCṩݣΪûṩרҵĽ


ڶƵĿУǰ˵ܾ顣磬΢ŹںšӪʳUPС˼6-7¡8-9¡10-11µȽ׶εıṩ˸ʳƻ谴Ϊ׼ʳġ


ݹý屨ǸYouTubeѰĸӤ𰸣How-to-doôƵϻѵʱƽˮƽţ⣬ҲȥҲףһȥƵΪҲ֪֪ܰѲ40ļͥRique˵Щͨ罻ƽ̨UPԣͼѰ顣


ѡĸԣھΧڣõģǶϲġĸӤƵһƷƼƵԱݣƵܳƷȫλԡڿƵ󣬳᲻СıֲݡЩƵѰòƷķꡣ


YouTubeϵӤ


ýʾ58%YouTubeϹۿƵٹĸӤƷӤʱһᵽYouTubeϿӤƵװʹ򿪵ģνǶȵȵȡBarrieһλ34裬ۿƵ˽ƷԣĸӤƷİȫصġ

 

ҪĸӤƵ


20161¶̥ߵʽУҹƣĸӤƷҵӭȫ·չ׶Ρͬʱϰ߲ĸӤ̻˿ٳɳĿռ䣬ģҲơı£ĸӤƵݴҵδкܴķչռ䡣ҪĸӤƵѡЩѣûģ͹ԡ


ȣҪԭݡһ10+ѣҪÿ춼ݣѡȣڴҵжƿ


ԡ衷Ϊһڲ5ӵĶĿҪݡ硢Ƶʮ˹ͬɡÿһ֡ҪûгķӦҪ˼׷̶ȡԭݣ̸ףοĸӤרҵԺǿݡ


ΣҪݶԪı֡ĿǰĸӤƵıҪ;̡桢֪ʶѡ̱ͨdzģʽƵΪڣûԱ΢ȵƽ̨ѡ΢Źںšʳ־ڹŹáʳСꡱڣûڹۿƵ󣬿΢ҵӦƷй


ҲdzģʽƵСVõĸӤ̵ĹͶš֪ʶѣǽģʽڿKOLҵƵݷĿǰ֪ʶӯģûңĻ͵̡


ҪƽݺͱֵĹϵԶҪ͹˿˿ȿԽ죬ҲԽءͨݱ޿ɺǣҵгĻ߼Ҫڲûĺøθеǰ£ƽݺͱֵĹϵŽҵ֡ڻгɲ£


衱ĸӤýĵλ޿ɺڽ6000BʡĴVҵֵ·ϣҲɹµۺڼٻɵĹӦ˵Ǯ׬ҲDzǵġȷ·׬ǮĸӤƵгŻиռ䡣


ߵͳ콹ͬɣýԡHow Moms Use YouTube Videos: New Trends and Insights


ߵߵýʼ&CEOעͿƼҵţߵ

*Ϊ߶۵㣬עͰײ˵̳
ߵ Ȩ עͰײ˵̳ עͰײ˵̳༭תشױԣעͰײ˵̳עϢ븽ϳעͰײ˵̳ҳӡԭӣhttp://www.huxiu.com/article/204989.html
δչ淶תߣעͰײ˵̳׷ӦεȨ
δǰһǺӣȥ עͰײ˵̳App ᴴ£
+1
24
  • Ta

˵ʲô